Morgantown's Kayli Kellogg inks West Virginia's first high school NIL deal

You could say basketball runs in the Kellogg family. It starts with Mark Kellogg, who sits at the helm of the No. 19 WVU women's basketball program. But it extends to his son Camden Kellogg, who is a high school senior and plays for Morgantown High School while also serving as his the "bracketologist" for his dad's team.

But it also extends to his daughter Kayli Kellogg, who very well may star for her father on the hardwood one day. Kellogg is a junior at Morgantown High School, and is currently dealing with an injury that has kept her off the floor this season.

But Kayli made her name as one of the top players in the nation as a sophomore. She averaged 21.9 points, 4.9 rebounds, 4.6 assists, and 3.8 rebounds per game for the Mohigans, who finished as the state runners-up, and is currently listed as the 89th-best player in her class by Prep Girls Hoops.

Daughter of WVU women's basketball head coach Mark Kellogg makes history with NIL deal

On Friday, Kellogg continued to make waves in her sport at the high school level as she became the first athlete in West Virginia to sign an NIL deal. She announced that she has inked a deal as a community brand ambassador for Vision Homes, a residential new home building company located in North Central West Virginia.

“I am very interested in real estate for when I grow up. I think Rocky [Simmons] had known that a little bit. We both have forward-thinking mindsets. So just talking about it, it made sense. That’s kind of how it started,” Kellogg said.

“I will be making posts on Instagram, social media and all of my platforms. I am sure we will see those a couple times a month. And I will do some community things for Vision Homes and promote them by being a guest at some of their events. Getting community involvement and also on social media is where we are at right now.”

Last year, West Virginia became the 44th state to pass an NIL law, and Kellogg said she knew immediately that she wanted to set an example for the state's youth athletes and show them what can be achieved through sports by landing some sort of deal.

“When [the rule] passed, I thought this was a huge opportunity for our state and our community if I could get a deal for younger athletes to look up to me and know that they could do it too,” Kellogg said.

“I hope people will see this and they will have their own opportunities themselves. There’s a lot of kids in the state that could have their own NIL deal, whether it is big or local. Showing kids that they can do it too is a lot of the goal here.”