May 10, 2013; Florham Park, NJ, USA; New York Jets rookie quarterback Geno Smith (7) during New York Jets rookie minicamp at the Atlantic Health Jets Training Center. Mandatory Credit: Brad Penner-USA TODAY Sports

WVU Pro Geno Smith to Hire Jay-Z?


Geno Smith got 99 problems, but an agent ain’t one. At least for the time being that is.

In the past few days, the rumor mill has picked up steam with talk that Geno Smith is seriously considering hiring Jay-Z and his newly founded talent agency Roc Nation as his marketing agency. Roc Nation cannot negotiate the football contract between Geno Smith and the New York Jets due to not being certified by the NFLPA.

The story is really gaining momentum, especially with Geno uploading photos to instagram of the Jets quarterback and the music mogul.

There are pro and cons to hiring Jay-Z to represent Smith in all things not football. Chief among them are that Jay-Z brings a major personality to marketing. Everybody in the key marketing demographic of 18-35 knows who Jay-Z is. He has his hands in music, television, apparel, and even the NBA with the Brooklyn Nets.

If nothing else, the involvement of Jay-Z in Geno Smith’s endorsement deals will create a lot of positive media buzz, especially with younger people that are your cash cows for merchandising.

 

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