According to research published by the Auburn University athletic department, the West Virginia University Mountaineers rank in the Top 25 of two out of three social media indexes.
The study, conducted by College Athletics Internet Digital Association (CAIDA), analyzes the social media activity of Division I FBS programs. The three leading social media sites analyzed in the study were Facebook, Twitter, and Youtube.
As the report shows, the Mountaineers made the Top 25 in both Twitter (#22) and Youtube (#18). The Mountaineers presence in Twitter is good enough for 4th in the Big XII conference with 30,720 followers. WVU trails Big XII Twitter champion Kansas, #5 overall with 61,855 followers. The Jayhawks strong presence on Twitter is clearly driven by their men’s basketball program and not their football program.
The Mountaineers are also looking up at Big XII foes Oklahoma at #7 with 57,045 followers and #20 Kansas State with 32,215 followers.
On the Youtube front, West Virginia fairs much better with 4,053 subscribers for #18 nationally. The Mountaineers subscription base is good enough for third in the Big XII conference. WVU trails #12 Oklahoma’s 5,543 subscribers and #17 Oklahoma State’s 4,511 subscribers.
It is somewhat surprising that the Mountaineers Youtube subscriptions are so low, given the massive amount of WVU videos on Youtube. The study must only be considering the WestVirginiaU official account and not the fan accounts like dougitydog (which puts out some amazing content).
The one social media where WVU is severely lacking is Facebook. The Mountaineers did not qualify for the Top 25 of the rating in terms of likes. According to Facebook, the West Virginia Mountaineers fan page claims 205,985 likes which would be good enough for #25 on the list ahead of Miami. Not sure whether the study used this page or not.
As it stands, the reigning champions of each social media are Ohio State on Facebook, Nebraska on Twitter, and Oregon on Youtube. To help the Mountaineers raise up the standings, like the Facebook fan page, follow @WestVirginiaU on Twitter, and subscribe to the WestVirginiaU channel on Youtube.